Why this market is different
Shipping product into a new province is the easy part. Getting it bought, shelved and reordered takes local relationships and a steady presence.
Chains set the pace
Chain head offices decide listings for many stores at once. Without a relationship at head office, a brand stays a special order.
Listings follow the buyer
Listings move with the buyer relationship. When a buyer changes stores or roles, a listing can go with them or disappear. Someone has to keep up.
Approval is door by door
Independents make their own decisions. Every store, restaurant and pub is a separate yes, earned in person and kept with regular visits.
Everything between your loading dock and the shelf.
- Registration and compliance
- We register your products with AGLC, SLGA and MBLL, manage pricing submissions, and keep listings and paperwork current.
- Logistics and inventory
- We buy your product and own the inventory. Warehousing and distribution in Alberta run through Connect Logistics, and we plan orders so stock is there when accounts need it.
- Reps in market
- Our reps live and work in the territories they cover. They call on liquor stores, restaurants and pubs every week.
- Key accounts and chains
- We present to chain head offices, manage resets and programs, and keep the relationship going between listing reviews.
- Monthly reporting
- Each month you get sales, depletions, new and lost listings and account activity, by province and by SKU.
- Market intelligence
- What competitors are launching, what buyers are asking for and where pricing is moving, so you plan with real information.
From first call to steady reorders
- Step 1
First conversation
We learn about your brand, your capacity and what you want from these markets. You learn how we work and what it costs.
- Step 2
Market read
Where your brand fits: categories, price points, competing brands and the accounts most likely to say yes.
- Step 3
Listing plan
A written plan for registration, opening orders, target accounts and launch support, agreed before anything ships.
- Step 4
Launch
We register the products, bring in the first order and put reps in front of target accounts with samples in hand.
- Step 5
Ongoing
Weekly selling, monthly reporting and a quarterly review of what is working and what to change.
Tell us about your brand.
We read every inquiry and reply within two business days. The more you tell us, the more useful our first conversation will be.
Prefer email? info@ctbevco.com